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Providing solutions for powerful brand experiences

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Who the hell are we?

We're DeLuca Frigoletto, a Scranton, PA based (that's right ... Scranton) advertising agency that creates stimulating conversation for brands big and small. We were founded in 1993 with one simple core belief -
Out-create the competition - because great ideas sell more stuff.
We continue today with that same conviction - by leveraging creative, media and technology, we help our clients engage, entertain, educate and empower their audience.

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What we Do

Our expertise lies in our ability to understand the core values of a brand - to weave those values into memorable messages and strategically target those messages in media and social outlets.

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YOU DON'T KNOW WHAT WE'RE CAPABLE OF

Although we still use the word advertising in our name, we're far more than just a company that excels in advertising. We're a company that excels in creating ideas that transform businesses. We offer capabilities and expertise in every communication discipline, in every industry and are equipped to plan, create and manage all aspects of the brand experience across all media.

  • Strategic Plans
  • Media Placement
  • Broadcast
  • Outdoor
  • Print
  • Interactive/Digital
  • PR/Social Media
  • Direct Mail
  • Identity/Design
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PHILOSOPHY

Mantra, mission, tenet, belief, doctrine, precept, creed ... whatever you call it, these are the words we live by.

Treat everyone like you treat your mother.

Stay present.
The minute you lose your desire to learn, you're done.

From understanding comes inspiration ...
Know your shit. Know the client's shit.

Adapt. The evolution of a brand is as much about the
world it serves, as it is about the brand itself.

Indifference is the devil. Never, ever let it win.

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THE WAY WE DO THE THINGS WE DO

Through our process and methodologies, we help our clients build a foundation of brand awareness, new opportunities and scalability.

Discovery

To build a successful partnership we must first build
a strong foundation of knowledge - knowledge of your goals,
your challenges, your brand and your identity.

Uniqification

It's time to get naked. We fine tune what we've mined and identify the one thing that makes your brand unique. We strip you down to one thing - your differentiator.

Strategy & Planning

A project plan and strategic road map is developed by our cross-disciplined team. We determine which channels, technologies and distribution points will offer the most effective way to position your brand and stimulate brand conversation.

Creative & Execution

The execution of a creative idea is just as important as the idea itself. For over 20 years, we've built our reputation on creativity and its ability to effect a response from the consumer. If it's not effective, it's not creative.

Unleash the hounds

We distribute the content to the target audience across the entire media landscape, nationally, regionally and locally, offline and online.

React

Based on measurables, we refine our approach as
your audience interacts and responds.

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the team

Meet the faces behind the work

Paul Deluca
President

Paul's creative soul shines through in everything he does. He's a worldly guy with a passion for all things original. Paul's diverse background and interests bring a vast amount of knowledge to everything we do. His understanding of how to build lucrative brands is crystal clear in the successes of DFA.


Michael Frigoletto
Creative Director

Mike's the kind of guy you want to grab a beer with. And if you're a Phillies fan, throw in a shot too. His wife and four kids are his world and they give him the daily inspiration to be a creative mastermind here at DFA. His work is unmistakable and it's been displayed across the nation. Oh, and one more thing about Mike ... The dude abides.


Tricia Pegula
Media Director

Tricia's undeniable talent for building successful media strategies has been evident since day one, (she was DFA employee #1 too!). Her bright personality, eye for all things fabulous and, thankfully for all of us in the office, her passion for baking delicious treats makes her irreplaceable. Try one of Tricia's homemade sugar cookies and we guarantee you won't forget her.


Sarah Mellody Shedlauskas
Media Planner

Sarah's got a kind heart to go with her fierce media planning abilities. She is a lover of all things family and chicken caesar. In her spare time, she enjoys relaxing on the east coast beaches with loved ones and can tell you where the best chicken caesar salad is anywhere in the northeast. She has the perfect mix of savy, knowledge and competitiveness that every client needs in a media planner.


Jerry Cavill
Art Director

Jerry likes designing almost as much as he likes blueberry pancakes. Almost. He was raised on the idea that nothing is impossible, including slamming down that fourth plate at a Chinese buffet. But don't worry, he mountain bikes to burn all that food off. Plus doodling still burns calories, right? His creative juices help us develop stimulating graphics for our clients.


Jenn Villa
PR/Social Media

Jenn's charming personality doesn't simply create warm interactions with clients, it also makes her pet Autumn one spoiled cat. She's got a soft spot for making others happy and likes to crack a cheesy joke here and there. She paints in her spare time and utilizes her attention to detail to keep things organized here at DFA.


Paul's creative soul shines through in everything he does. He's a worldly guy with a passion for all things original. Paul's diverse background and interests bring a vast amount of knowledge to everything we do. His understanding of how to build lucrative brands is crystal clear in the successes of DFA.

Mike's the kind of guy you want to grab a beer with. And if you're a Phillies fan, throw in a shot too. His wife and four kids are his world and they give him the daily inspiration to be a creative mastermind here at DFA. His work is unmistakable and it's been displayed across the nation. Oh, and one more thing about Mike ... The dude abides.

Tricia's undeniable talent for building successful media strategies has been evident since day one, (she was DFA employee #1 too!). Her bright personality, eye for all things fabulous and, thankfully for all of us in the office, her passion for baking delicious treats makes her irreplaceable. Try one of Tricia's homemade sugar cookies and we guarantee you won't forget her.

Sarah's got a kind heart to go with her fierce media planning abilities. She is a lover of all things family and chicken caesar. In her spare time, she enjoys relaxing on the east coast beaches with loved ones and can tell you where the best chicken caesar salad is anywhere in the northeast. She has the perfect mix of savy, knowledge and competitiveness that every client needs in a media planner.

Jerry likes designing almost as much as he likes blueberry pancakes. Almost. He was raised on the idea that nothing is impossible, including slamming down that fourth plate at a Chinese buffet. But don't worry, he mountain bikes to burn all that food off. Plus doodling still burns calories, right? His creative juices help us develop stimulating graphics for our clients.

Jenn's charming personality doesn't simply create warm interactions with clients, it also makes her pet Autumn one spoiled cat. She's got a soft spot for making others happy and likes to crack a cheesy joke here and there. She paints in her spare time and utilizes her attention to detail to keep things organized here at DFA.

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  • DXD
  • Miseracordia
  • Howell
  • Cove Haven
  • 500
  • Cardno
  • Connell Lofts
  • Eberhard Faber
  • Everything Natural
  • Eye Care
  • FNCB
  • GTP
  • High Gate Hotel
  • iab
  • Jill Miller
  • Lakawanna
  • lisa b
  • Mattise & Kelly
  • Mick's Barber Shop
  • MMQ
  • NEPA Imaging Center
  • Odyssey Fitness
  • Osram Sylvania
  • Quad 3
  • Snyder & Clemente
  • Starwood Hotels
  • St. Joseph Medical Center
  • United Way
  • Verizon
  • VNA Hospice
  • Wayne Memorial Hospital
  • WBRE
  • Wise
  • Woodloch
  • Wyoming Semiary
  • YMCA

A FEW WORDS FROM OUR SPONSORS

  • "... They understand the importance of measurable ROI, stay on top of trends and are extremely knowledgeable in developing and implementing new marketing strategies. Experts in social media, creative design masters, media partnering specialists …"

    MAURA ROMAN, director of sales and marketing, cove haven entertainment resorts

  • Global Tungsten & Powders has been working with DFA for more than 10 years. In that time, DFA has always been quick to respond to our needs providing media solutions that consistently exceed our expectations.

    John L. Schoonover IV, Senior Financial Analyst, Global Tungsten & Powders

  • They listen to us. They hear us. And they work with us. With their help, Everything Natural has become more than a store – we are an established brand – and the business has grown exponentially.

    Barry Kaplan, Owner, Everything Natural

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Our Work

Let's Connect

Chemistry is everything - You have to like us and we have to like you.
Let's get together to see if we'd be a good fit.

DFA

108 North Washington Avenue, Suite 803
Scranton, PA 18503

EMAIL: admin@dfainc.com
PHONE: 570-344-8339

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